GAME Privacy Policy

We know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This Privacy Notice describes how Genuine American Merchandise & Equipment, Inc. collects and process your personal information through GAME websites, devices, products, services, online and physical stores, and applications that reference this Privacy Notice (together "GAME"). By using Genuine American Merchandise & Equipment, you are consenting to the practices described in this Privacy Notice.

· What Personal Information About Customers Does GAME Collect?

· For What Purposes Does GAME Use Your Personal Information?

· What About Cookies and Other Identifiers?

· Does GAME Share Your Personal Information?

· How Secure Is Information About Me?

· What About Advertising?

· What Information Can I Access?

· What Choices Do I Have?

· Are Children Allowed to Use GAME Services?

· EU-US and Swiss-US Data Privacy Framework

· Additional State-Specific Privacy Disclosures

· Conditions of Use, Notices, and Revisions

· Related Practices and Information

· Examples of Information Collected

What Personal Information About Customers Do We Collect?

We collect your personal information in order to provide and continually improve our products and services.

Here are the types of personal information we collect:

· Information You Give Us: We receive and store any information you provide in relation to GAME Services. Click here to see examples of what we collect. You can choose not to provide certain information, but then you might not be able to take advantage of many of our GAME Services.

· Automatic Information: We automatically collect and store certain types of information about your use of GAME Services, including information about your interaction with products, content, and services available through GAME Services. Like many websites, we use "cookies" and other unique identifiers, and we obtain certain types of information when your web browser or device accesses GAME Services and other content served by or on behalf of GAME on other websites. Our physical stores may use cameras, computer vision, sensors, and other technology to gather information about your activity in the store, such as the products and services you interact with. Click here to see examples of what we collect.

· Information from Other Sources: We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily. Click here to see additional examples of the information we receive.

For What Purposes Does GAME Use Your Personal Information?

We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers. These purposes include:

· Purchase and delivery of products and services. We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.

· Provide, troubleshoot, and improve GAME Services. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the GAME Services.

· Recommendations and personalization. We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with GAME Services.

· Provide voice, image and camera services. When you use our voice, image and camera services, we use your voice input, images, videos, and other personal information to respond to your requests, provide the requested service to you, and improve our services. For more information about Alexa voice services , click here.

· Comply with legal obligations. In certain cases, we collect and use your personal information to comply with laws. For instance, we collect from sellers information regarding place of establishment and bank account information for identity verification and other purposes.

· Communicate with you. We use your personal information to communicate with you in relation to GAME Services via different channels (e.g., by phone, email, chat).

· Advertising. We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads. To learn more, please read our Interest-Based Ads notice.

· Fraud Prevention and Credit Risks. We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, GAME, and others. We may also use scoring methods to assess and manage credit risks.

What About Cookies and Other Identifiers?

To enable our systems to recognize your browser or device and to provide and improve GAME Services, we use cookies and other identifiers. For more information about cookies and how we use them, please read our Cookies Notice.

Does GAME Share Your Personal Information?

Information about our customers is an important part of our business, and we are not in the business of selling our customers' personal information to others. We share customers' personal information only as described below and with subsidiaries GAME.com, Inc. controls that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

· Transactions involving Third Parties: We make available to you services, products, applications, or skills provided by third parties for use on or through GAME Services. For example, you can order products from third parties through our stores, download applications from third-party application providers from our App Store, and enable third-party skills through our Alexa services. We also offer services or sell product lines jointly with third-party businesses, such as co-branded credit cards. You can tell when a third party is involved in your transactions, and we share customers' personal information related to those transactions with that third party.

· Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing payments, transmitting content, scoring, assessing and managing credit risk, and providing customer service. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes.

· Business Transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that GAME.com, Inc. or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.

· Protection of GAME and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property, or safety of GAME, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Other than as set out above, you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.

How Secure Is Information About Me?

We design our systems with your security and privacy in mind.

· We work to protect the security of your personal information during transmission by using encryption protocols and software.

· We follow the Payment Card Industry Data Security Standard (PCI DSS) when handling credit card data.

· We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of customer personal information. Our security procedures mean that we may ask to verify your identity before we disclose personal information to you.

· Our devices offer security features to protect them against unauthorized access and loss of data. You can control these features and configure them based on your needs. Click here for more information on how to manage the security settings of your device.

· It is important for you to protect against unauthorized access to your password and to your computers, devices, and applications. We recommend using a unique password for your GAME account that is not used for other online accounts. Be sure to sign off when finished using a shared computer. Click here for more information on how to sign off.